Lead Magnets 2.0: Building Interactive Quizzes and Calculators That Plug Directly into Your B2B Email Funnel
The classic B2B lead magnet looked like this:“Download our 27-page whitepaper.”Form. Email. PDF. Silence. Buyers are busier, more distracted, and far more selective. Static PDFs still have a place, but they no longer earn attention on their own. That’s where…